K otázce marketingu základních uměleckých škol

This text deals with the question of marketing and its application in conditions of primary schools of arts. The subject of the text is mainly to describe the context of primary schools of arts, describe their position in the market of educational services and contribute to substantiate the need for marketing in terms of in these educational institutions. Marketing for primary schools of arts is described in context of the other disciplines of marketing. The text also describes the most common problems with its application. Furthermore, the text defines concept of marketing of primary schools of arts. Finally text also discusses public requisition in the area of primary schools of arts.