Název: Searching for ideal price discrimination in the history of opera : lottery as a way to get a consumer surplus
Zdrojový dokument: Musicologica Brunensia. 2018, roč. 53, č. 1, s. 119-136
Rozsah
119-136
-
ISSN1212-0391 (print)2336-436X (online)
Trvalý odkaz (DOI): https://doi.org/10.5817/MB2018-1-10
Trvalý odkaz (handle): https://hdl.handle.net/11222.digilib/138334
Type: Článek
Jazyk
Licence: Neurčená licence
Upozornění: Tyto citace jsou generovány automaticky. Nemusí být zcela správně podle citačních pravidel.
Abstrakt(y)
The present paper discusses a hypothetical but markedly interesting and effective form of price discrimination stemming from the evolution of opera as a distinctive cultural subdomain. The first chapters of the text describe in detail the origins of the genre and institution, characterising concurrently the genesis of partial price discrimination measures to yield the maximum consumer surplus possible. Opera apparently epitomises a prime example illustrating the business model based on price discrimination: unlike, for instance, drama as another category of theatrical entertainment, opera has always been accompanied by high costs, and effectively implemented price discrimination thus became a vital component of the relevant economic framework. The second section of the article then proposes a theoretical concept that exploits the individual discrimination methods applied within opera and that, using the lottery principle, exhibits a potential to acquire full consumer surplus.
Reference
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[2] BIANCONI, Lorenzo – WALKER, Thomas. Production, consumption and political function of seventeenth-century opera. Early Music History, 1984, No. 4, p. 209–296. | DOI 10.1017/S0261127900000450
[3] BUELOW, George J. A History of Baroque Music. Bloomington: Indiana University Press, 2004.
[4] CLERIDES, Sofronis K. Book Value: Intertemporal Pricing and Quality Discrimination in the U.S. Market for Books. International Journal of Industrial Organization, 2002, Vol. 20, No. 10, p. 1385–1408. | DOI 10.1016/S0167-7187(02)00004-8
[5] GARDNER, Helen – TANSEY, Richard G. – KLEINER, Fred S. Gardner's Art Through the Ages. Belmont, CA: Thomson Wadsworth, 2006.
[6] GIBSON, Elizabeth. Italian Opera in London, 1750–1775: Management and Finances. Early Music, 1990, Vol. 18, No. 1, p. 47–59. | DOI 10.1093/earlyj/XVIII.1.47
[7] GILLEN, David – HAZLEDINE, Tim. The New Price Discrimination and Pricing in Airline Markets: Implications for Competition and Antitrust. Working paper for XIV Pan-American Conference of Traffic & Transportation Engineering, 2010.
[8] GLIXON, Beth L. – GLIXON Jonathan E. Inventing the Business of Opera: The Impresario and His World in Seventeenth-Century Venice. Oxford, Oxford University Press, 2005.
[9] KAHNEMAN, Daniel – TVERSKY, Amos. Loss Aversion in Riskless Choice: A Reference-Dependent Model. Quarterly Journal of Economics, 1991, Vol. 106, No. 4, p. 1038–1061.
[10] KAHNEMAN, Daniel – Tversky, Amos. Prospect Theory: An Analysis of Decision under Risk. Econometrica, 1979, Vol. 47, No. 2, p. 263–292. | DOI 10.2307/1914185
[11] MARKOWITZ, Harry. The Utility of Wealth. Journal of Political Economy, 1952, Vol. 60, No. 2, p. 151–158. | DOI 10.1086/257177
[12] MARTIN, John. Organizational behavior and management. London: Thomson Learning, 2005.
[13] MILHOUS, Judith. Opera Finances in London, 1674–1738. Journal of the American Musicological Society, 1984, Vol. 37, No. 3, p. 567–592. | DOI 10.2307/831338
[14] MIRAVETE, Eugenio J. Price discrimination (theory). In The New Palgrave Dictionary of Economics, Durlauf, and Steven N., Blume, Lawrence E. ed. London: Palgrave Macmillan, 2008.
[15] MUIR, Edward. Why Venice? Venetian Society and the Success of Early Opera. Journal of Interdisciplinary History, 2006, Vol. 36, No. 3, p. 331–353. | DOI 10.1162/002219506774929854
[16] PIGOU, Arthur C. Economics of welfare. London: MacMillan and Co., 1920.
[17] PRELEC, Drazen – LOEWENSTEIN, George. Decision Making over Time and under Uncertainty: A Common Approach. Management Science, 1991, Vol. 37, No. 7, p. 770–786. | DOI 10.1287/mnsc.37.7.770
[18] PRUNIÈRES, Henry – NORTON, Herter M. D. Opera in Venice in the XVIIth Century. The Musical Quarterly, 1931, Vol. 17, No. 1, p. 1–13.
[19] ROMEI, Ed – KOREVAAR, Gerbrand. Dutch Guilds and the Threat of Public Sale. In Mapping Markets for Paintings in Europe 1450–1750, Marchi, Neil de, Miegroet, Hans J. van ed. Turnhout: Brepols, 2006.
[20] STAVINS, Joanna. Price discrimination in the airline market: the effect of market concentration. The Review of Economics and Statistics, 2001, Vol. 83, No. 1, p. 200–202. | DOI 10.1162/rest.2001.83.1.200
[21] WEBER, Bethany. J. – CHAPMAN, Gretchen B. Playing for peanuts: Why is risk seeking more common for low-stakes gambles? Organizational Behavior and Human Decision Processes, 2005, Vol. 97, No. 1, p. 31–46. | DOI 10.1016/j.obhdp.2005.03.001