Strategie konstruování jazykového obrazu ukrajinské krize na příkladu vybraných sociálních médií a deníku Komsomolskaja pravda

The present article discusses the role of social media in organizing large-scale social protest movements at the example of organizing Euromaidan where social media represented the key platform for coordinating protest activities. Furthermore, the article deals with the function of the media in the context of the so-called hybrid war in which the media became the key offensive “soft” instrument which has largely hit the course of events. The last part of the article analyzes the daily Komsomolskaya Pravda to find out how it informed about the Ukrainian crisis. The special attention focuses on the analysis of the strategies that are connected with the framework concept mainly related to the choice of expressive lexical units, stereotype phrases, the narrative presentation of events etc.