Wien sieht's anders. Und wie sieht's Brünn? : Durchführung und Analyse einer Befragung zur Wiener Kampagne Wien sieht's anders

The paper presents a part of the Vienna's Gender Mainstreaming project – the campaign called 'Vienna Sees It Differently', the reactions and opinions of German and Czech native speakers to this problem. The purpose of the campaign is to introduce fixed visual habits in a new light. The roles of men and women connected with the well known pictograms in Vienna's buses, trams and underground will be changed. The campaign should compel people to thing and speak about the problems. During spring and summer 2014 there was an interview given by 200 German and 200 Czech native speakers. The results how do they perceive the gender changed pictures and what do they think about it will be also presented in this paper.