Title: The personas method : a tool for communicating data from visitor studies
Variant title:
- Metoda modelování postav (personas) : praktický nástroj získávání informací ze studií návštěvnosti
Source document: Museologica Brunensia. 2018, vol. 7, iss. 1, pp. 5-18
Extent
5-18
-
ISSN1805-4722 (print)2464-5362 (online)
Persistent identifier (DOI): https://doi.org/10.5817/MuB2018-1-1
Stable URL (handle): https://hdl.handle.net/11222.digilib/138731
Type: Article
Language
License: Not specified license
Notice: These citations are automatically created and might not follow citation rules properly.
Abstract(s)
The paper provides an introduction to the personas method, a tool for the communication and application of complex and abstract data from visitor studies. Personas are data-based yet fictitious characters representing a specific group of visitors. They are developed in order to assist the staff in decisionmaking. This paper offers some theoretical background and describes the steps for designing and using personas, including the analysis and preparation of visitor data as well as the creation of personas with two examples. Finally, it explains how to work with personas.
Příspěvek poskytuje úvod do metody modelování postav (personas), která se využívá jako nástroj pro získávání a aplikaci komplexních a abstraktních dat ze studií návštěvnosti. Postavy (personas) jsou fiktivní bytosti založené na datech ze studií, které reprezentují jednotlivé specifické skupiny návštěvníků. Jsou vytvářeny za účelem pomoci odpovědným osobám v rozhodovacím procesu. Tento příspěvek prezentuje některá teoretická východiska a popisuje jednotlivé kroky při navrhování a využívání modelových postav, včetně analýzy a přípravy dat návštěvnosti, a dokládá vytváření modelových postav na dvou příkladech. Nakonec uvádí vysvětlení práce s modelovými postavami (personas).
References
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[2] COOPER, Alan. The Inmates are Running the Asylum. Indianapolis: Sams, 1999. ISBN 0-672-31649-8.
[3] GRUDIN, Jonathan. Why Personas Work: The Psychological Evidence. In PRUITT, John and Tamara ADLIN. The Persona Lifecycle. Keeping People in Mind Throughout Product Design. Amsterdam: Elsevier, 2006, pp. 642–663. ISBN 0-12-566251-3.
[4] IACOVELLI, Stephanie. Using Personas in the Design Process of Digital Exhibit Interactives. Creating Museum Media for Everyone (DRL-1114549) [online]. Boston: Museum of Science, 2014 [accessed 2018-12-15]. Available from www: http://openexhibits.org/wp-content/uploads/papers/CMME%20Personas.pdf.
[5] LEE, Ahree and Emily LYTLE-PAINTER. Getting Personal: Creating Personas for Museum Visitors. In The annual conference of Museums and the Web, April 8-11, 2015, Chicago, IL, USA [online]. [accessed 2018-12-15]. Available from www: http://mw2015.museumsandtheweb.com/proposal/getting-personal-creating-personas-for-museum-visitors/.
[6] MULDER, Steve and Ziv YAAR. The User is Always Right. A Practical Guide to Creating and Using Personas for the Web. Berkeley: New Riders, 2007. ISBN 0-13-279828-X.
[7] NIELSEN, Lene. Personas – User Focused Design. London: Springer, 2013. ISBN 1-4471-4083-4.
[8] NORMAN, Donald A. Ad-Hoc Personas and Empathetic Focus. Essay. [online]. 2008 [accessed 2018-12-15]. Available from www: < https://jnd.org/ad-hoc_personas_empathetic_focus/ >.
[9] NYSTRÖM, Viveca and Linnéa SJÖGREN. The persona method. In NYSTRÖM, Viveca and Linnéa SJÖGREN. An Evaluation of the Benefits and Value of Libraries. Oxford: Chandos, 2012, pp. 99–115. ISBN 1-84334-686-9.
[10] PORTIGAL, Steve. Persona non-grata. In Interactions, January + February, 2008, pp. 72–73. ISSN 1072-5520.
[11] PRUITT, John and Tamara ADLIN. The Persona Lifecycle. Keeping People in Mind Throughout Product Design. Amsterdam: Elsevier, 2006. ISBN 0-12-566251-3.
[12] QUESENBERY, Whitney. Storytelling and Narrative. In PRUITT, John and Tamara ADLIN. The Persona Lifecycle. Keeping People in Mind Throughout Product Design. Amsterdam: Elsevier, 2006, pp. 520–554. ISBN 0-12-566251-3.
[13] SCHUCK-WERSIG, Petra and Gernot WERSIG. Die Staatlichen Museen zu Berlin und ihre Besucher. Zusammenfassungen aus den Jahren 2001–2004 [The National Museums in Berlin and their visitors. Summaries from the years 2001–2004] (Mitteilungen und Berichte aus dem Institut für Museumskunde, Bd. 35). Berlin: Institut für Museumskunde, 2006. ISSN 1436-4166.
[14] SCHWEIBENZ, Werner. Zielgruppenorientiertes Informationsdesign mit Personas. [Target-group-oriented Information Design using Personas]. Information – Wissenschaft & Praxis, 2004, vol. 55, no. 2, pp. 151–156. ISSN 1619-4292.
[15] SCHWEIBENZ, Werner. Know thy visitors. Personas for visitor-centered museums. In The International Journal of the Inclusive Museum, 2008, vol. 1, no. 2, pp. 103–109. ISSN 1835-2014.
[16] SLATIN, John M. and Sharron RUSH. Maximum Accessibility. Making your Web Site more usable for everyone. Boston: Addison-Wesley Professional, 2003. ISBN 0-201-77422-4.
[17] SPELLERBERG, Marty, Elise GRANATA and Sarah WAMBOLD. Visitor-first, mobilefirst: Designing a visitor-centric mobile experience. In The annual conference of Museums and the Web, April 8–11, 2016, Los Angeles, CA, USA [online]. [accessed 2018-12-15]. Available from www: http://mw2016.museumsandtheweb.com/paper/visitor-first-mobile-first-designing-a-visitor-centric-mobile-experience/.
[18] TASICH, Tiana and Elena VILLAESPESA. Meeting the Real User: Evaluating the Usability of Tate's Website. In Museums and the Web 2013. Proceedings from the annual conference of Museums and the Web 2013. April 17–20, 2013, Portland, OR, USA [online]. Toronto, Ontario: Archives & Museum Informatics [accessed 2018-12-15]. Available from www: http://mw2013.museumsandtheweb.com/paper/meeting-the-real-user-evaluating-the-usability-of-tates-website/.
[19] WENZEL, Mirjam. Towards an Online Platform for Jewish History and Culture. The mid-term online strategy of the Jewish Museum Berlin. In Blogerim. From the corridors of the Jewish Museum Berlin [online]. 2015 [accessed 2018-12-15]. Available from www: http://www.jmberlin.de/blog-en/2015/06/online-platform/.
[20] WINTZERITH, Stéphanie. Streifzug durch die Welt der Besucherforschung. In Das Publikum im Blick. Besucherforschung als Impuls für besucherorientierte Museumsarbeit. Hagen: Landschaftsverband Westfalen-Lippe, LWL Freilichtmuseum Hagen, 2014, pp. 44–57. ISBN 3-926190-31-0.
[2] COOPER, Alan. The Inmates are Running the Asylum. Indianapolis: Sams, 1999. ISBN 0-672-31649-8.
[3] GRUDIN, Jonathan. Why Personas Work: The Psychological Evidence. In PRUITT, John and Tamara ADLIN. The Persona Lifecycle. Keeping People in Mind Throughout Product Design. Amsterdam: Elsevier, 2006, pp. 642–663. ISBN 0-12-566251-3.
[4] IACOVELLI, Stephanie. Using Personas in the Design Process of Digital Exhibit Interactives. Creating Museum Media for Everyone (DRL-1114549) [online]. Boston: Museum of Science, 2014 [accessed 2018-12-15]. Available from www: http://openexhibits.org/wp-content/uploads/papers/CMME%20Personas.pdf.
[5] LEE, Ahree and Emily LYTLE-PAINTER. Getting Personal: Creating Personas for Museum Visitors. In The annual conference of Museums and the Web, April 8-11, 2015, Chicago, IL, USA [online]. [accessed 2018-12-15]. Available from www: http://mw2015.museumsandtheweb.com/proposal/getting-personal-creating-personas-for-museum-visitors/.
[6] MULDER, Steve and Ziv YAAR. The User is Always Right. A Practical Guide to Creating and Using Personas for the Web. Berkeley: New Riders, 2007. ISBN 0-13-279828-X.
[7] NIELSEN, Lene. Personas – User Focused Design. London: Springer, 2013. ISBN 1-4471-4083-4.
[8] NORMAN, Donald A. Ad-Hoc Personas and Empathetic Focus. Essay. [online]. 2008 [accessed 2018-12-15]. Available from www: < https://jnd.org/ad-hoc_personas_empathetic_focus/ >.
[9] NYSTRÖM, Viveca and Linnéa SJÖGREN. The persona method. In NYSTRÖM, Viveca and Linnéa SJÖGREN. An Evaluation of the Benefits and Value of Libraries. Oxford: Chandos, 2012, pp. 99–115. ISBN 1-84334-686-9.
[10] PORTIGAL, Steve. Persona non-grata. In Interactions, January + February, 2008, pp. 72–73. ISSN 1072-5520.
[11] PRUITT, John and Tamara ADLIN. The Persona Lifecycle. Keeping People in Mind Throughout Product Design. Amsterdam: Elsevier, 2006. ISBN 0-12-566251-3.
[12] QUESENBERY, Whitney. Storytelling and Narrative. In PRUITT, John and Tamara ADLIN. The Persona Lifecycle. Keeping People in Mind Throughout Product Design. Amsterdam: Elsevier, 2006, pp. 520–554. ISBN 0-12-566251-3.
[13] SCHUCK-WERSIG, Petra and Gernot WERSIG. Die Staatlichen Museen zu Berlin und ihre Besucher. Zusammenfassungen aus den Jahren 2001–2004 [The National Museums in Berlin and their visitors. Summaries from the years 2001–2004] (Mitteilungen und Berichte aus dem Institut für Museumskunde, Bd. 35). Berlin: Institut für Museumskunde, 2006. ISSN 1436-4166.
[14] SCHWEIBENZ, Werner. Zielgruppenorientiertes Informationsdesign mit Personas. [Target-group-oriented Information Design using Personas]. Information – Wissenschaft & Praxis, 2004, vol. 55, no. 2, pp. 151–156. ISSN 1619-4292.
[15] SCHWEIBENZ, Werner. Know thy visitors. Personas for visitor-centered museums. In The International Journal of the Inclusive Museum, 2008, vol. 1, no. 2, pp. 103–109. ISSN 1835-2014.
[16] SLATIN, John M. and Sharron RUSH. Maximum Accessibility. Making your Web Site more usable for everyone. Boston: Addison-Wesley Professional, 2003. ISBN 0-201-77422-4.
[17] SPELLERBERG, Marty, Elise GRANATA and Sarah WAMBOLD. Visitor-first, mobilefirst: Designing a visitor-centric mobile experience. In The annual conference of Museums and the Web, April 8–11, 2016, Los Angeles, CA, USA [online]. [accessed 2018-12-15]. Available from www: http://mw2016.museumsandtheweb.com/paper/visitor-first-mobile-first-designing-a-visitor-centric-mobile-experience/.
[18] TASICH, Tiana and Elena VILLAESPESA. Meeting the Real User: Evaluating the Usability of Tate's Website. In Museums and the Web 2013. Proceedings from the annual conference of Museums and the Web 2013. April 17–20, 2013, Portland, OR, USA [online]. Toronto, Ontario: Archives & Museum Informatics [accessed 2018-12-15]. Available from www: http://mw2013.museumsandtheweb.com/paper/meeting-the-real-user-evaluating-the-usability-of-tates-website/.
[19] WENZEL, Mirjam. Towards an Online Platform for Jewish History and Culture. The mid-term online strategy of the Jewish Museum Berlin. In Blogerim. From the corridors of the Jewish Museum Berlin [online]. 2015 [accessed 2018-12-15]. Available from www: http://www.jmberlin.de/blog-en/2015/06/online-platform/.
[20] WINTZERITH, Stéphanie. Streifzug durch die Welt der Besucherforschung. In Das Publikum im Blick. Besucherforschung als Impuls für besucherorientierte Museumsarbeit. Hagen: Landschaftsverband Westfalen-Lippe, LWL Freilichtmuseum Hagen, 2014, pp. 44–57. ISBN 3-926190-31-0.