Ó hovado: osobní argumentace v Descartových Meditacích

The text is devoted to partial argumentative analysis of Descartes' Meditations in terms of persuasive schemes of personal argumentatiton. Descartes' Meditations are used as a source of illustrations for various types of personal reasoning and the corresponding critical questions. Attention is given both to positive and negative form of a personal argumentation, namely to a pattern of ad hominem and ad verecundiam. The analysis presents variations of argumentative scheme and relevant evaluation tool. The text also offers justification for the interpretation of Descartes' salutation "O caro" as a persuasive move within the meaning of ad hominem argumentation, which is reflected in its controversial Czech translation.