Dezinformácie v ére digitálnej transformácie : generatívna AI ako nástroj tvorby rizikového syntetického obsahu : prípadová štúdia a strategické riešenia

Název: Dezinformácie v ére digitálnej transformácie : generatívna AI ako nástroj tvorby rizikového syntetického obsahu : prípadová štúdia a strategické riešenia
Variantní název:
  • Disinformation in the era of digital transformation : generative AI as a tool for generating high-risk synthetic media : case study and strategic solutions
Autor: Mirga, Tomáš
Zdrojový dokument: ProInflow. 2024, roč. 16, č. 1, s. [33]-95
Rozsah
[33]-95
  • ISSN
    1804-2406 (online)
Type: Článek
Jazyk
slovensky
Licence: CC BY 4.0 International
 

Upozornění: Tyto citace jsou generovány automaticky. Nemusí být zcela správně podle citačních pravidel.

Abstrakt(y)
Účel – Príspevok skúma rastúci fenomén generatívnej AI a jej vplyv na tvorbu a šírenie dezinformácií, falošných správ a deepfake obsahov v internetovom prostredí. Cieľom je poskytnúť komplexný pohľad na výzvy spojené s neetickým využívaním generatívnej AI a predstaviť strategické riešenia tohto problému.
Design / metodológia / prístup – Hlavnou použitou metódou bola deskriptívna prípadová štúdia s prvkami explanácie a explorácie, ako čiastkové metódy boli využité obsahová analýza jednotlivých prípadov, indukcia a interpretácia zistení.
Výsledky – Prípadová štúdia ukázala, že generatívna AI predstavuje významný nástroj v rukách šíriteľov dezinformácií a misinformácií. Schopnosť AI generovať presvedčivý a vizuálne čoraz ťažšie rozoznateľný obsah od skutočnosti umožňuje bezprecedentnú manipuláciu s informáciami. Zistenia prípadovej štúdie majú dôležité teoretické aj praktické implikácie. Teoreticky rozširujú pochopenie dynamiky medzi technologickým pokrokom a jeho vplyvom na spoločnosť. Prakticky poukazujú na urgentnú potrebu aplikovania technologických, právnych a intelektuálnych riešení. Limity štúdie sa týkajú možnej subjektivity pri výbere prípadov a interpretácii dát.
Originalita / hodnota – Príspevok poskytuje komplexný pohľad na problematiku neetického využívania generatívnej AI na tvorbu a šírenie dezinformácií a deepfake obsahov v internetovom prostredí. V rámci riešení problematiky príspevok navrhuje potrebu zavedenia prístupu zameraného na kombináciu technologických riešení, právnej regulácie a intelektuálnych prístupov.
Purpose – The contribution examines the growing phenomenon of generative AI and its impact on the creation and dissemination of disinformation, fake news, and deepfake content in the online environment. The aim is to provide a comprehensive view of the challenges associated with the unethical use of generative AI and to present strategic solutions to address this issue.
Design / methodology / approach – The main method used was a descriptive case study with elements of explanation and exploration, with content analysis of individual cases, induction, and interpretation of findings as partial methods.
Results – The case study demonstrated that generative AI represents a significant tool in the hands of disseminators of disinformation and misinformation. The ability of AI to generate convincing content that is increasingly difficult to distinguish from reality allows for unprecedented manipulation of information. The findings of the case study have important theoretical and practical implications. Theoretically, they expand the understanding of the dynamics between technological advancement and its impact on society. Practically, they highlight the urgent need for the application of technological, legal, and intellectual solutions. The limitations of the study relate to potential subjectivity in the selection of cases and interpretation of data.
Originality / value – The contribution provides a comprehensive view of the issue of unethical use of generative AI for creating and spreading disinformation and deepfake content in the online environment. In addressing the issue, the contribution suggests the need for the implementation of an approach focused on combining technological solutions, legal regulation, and intellectual approaches.
Klíčová slova:
slo

eng

Note
Príspevok bol vypracovaný v rámci riešenia projektu VEGA 1/0360/21 Sociálne reprezentácie etických výziev digitálnej informačnej revolúcie. Táto práca bola podporená Agentúrou na podporu výskumu a vývoja na základe Zmluvy č. APVV-19-0074.
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